Ecommerce Profit Calculator
Estimate net profit per order after product cost, shipping, platform fees, payment fees, ads, and expected returns.
Net profit per order
Formula
Gross Revenue = Product Price + Shipping Charged
Fees = Platform Fee + Payment Fee + Fixed Payment Fee
Net Profit = Gross Revenue - Product Cost - Shipping Cost - Fees - Ad Cost - Return Allowance
Net Margin = Net Profit / Gross Revenue * 100 Example
A $55 product with $18 product cost, $6 shipping cost, 6.5% platform fee, 2.9% payment fee, $0.30 fixed fee, $8 ad cost, and 3% return allowance produces about $15.88 net profit per order.
For the full workflow, read how to calculate ecommerce profit margin.
Common mistakes
- Checking product cost only and ignoring payment fees, marketplace fees, and fulfillment cost.
- Treating free shipping as free to the business instead of adding the actual shipping cost.
- Using average ad spend without accounting for returns or refunds.
- Comparing platforms without entering each platform fee structure separately.
Related tools
Use the Profit Margin Calculator for simple revenue and cost, the Markup Calculator for draft selling price, and the Discount Calculator to test promotions.
FAQ
What costs should an ecommerce profit calculator include?
Include product cost, packaging, shipping or fulfillment, marketplace or platform fees, payment processing fees, ad cost per order, and a return or refund allowance.
Is ecommerce profit margin the same as gross margin?
Not always. Gross margin usually focuses on revenue minus cost of goods sold. Ecommerce net profit per order often includes selling fees, payment fees, shipping, ads, and expected returns.
What is break-even ad spend?
Break-even ad spend is the amount you can spend on ads for one order before profit reaches zero, based on the other costs entered.
Can this calculator be used for Shopify, Etsy, or marketplace products?
Yes. Enter the fee percentages and fixed fees from your platform or marketplace. The calculator is independent and not affiliated with any platform.
Disclaimer
This calculator is for general business planning and educational use. It does not replace accounting, tax, platform policy, or financial advice.